$31B+ in Global System Sales
32,000 Restaurants
650,000+ Company and Franchise Team Members
2nd Largest RestaurantCompany in the U.S.
57 Global Markets
3,300+ Franchisees and Licensees*Based on FY 2022 U.S. unit count.
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own.
Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.
We’re building a purpose-driven organization with a common cultural foundation – to ignite and nourish flavorful experiences. Inspire is investing in best-in-class Centers of Excellence across a suite of shared services to enable efficient operations and drive competitive advantage for our brands. While each brand maintains its own distinct identity, we all share a commitment to fostering a winning culture and organization.
At Inspire, we are mavericks and visionaries. We spark a culture of innovation that welcomes great ideas to thrive at every level. From the restaurant to the boardroom, we’re building a company that gives our 650,000+ corporate and franchise team members a seat at the table.
As achievers, we share ideas, learn from our mistakes, and always seek to find a better way forward. Across our business, we are fostering a spirit of collaboration that enables brands to listen, learn, and build off the strengths of one another. We approach every relationship as allies, striving to be a partner of choice to our colleagues, vendors, and franchisees.
And as good citizens, we strive to elevate each other and the communities we serve.
In just five years, the Inspire portfolio has grown to encompass more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants across 57 global markets and all 50 states.
Read MoreThe read more expands to show more info for visual readers, screen readers will see text without having to click. Fact Sheet
History of Inspire
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Inspire Brands is founded
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Arby’s sets World Records
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Inspire Acquires SONIC Drive-In
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New BWW Prototype
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Inspire Enters 2019
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BWW Partners With BetMGM
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Inspire Acquires Jimmy John’s
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Freaky Fast Rewards
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Inspire Enters 2020
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SONIC New Ad Campaign
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First BWW GO Opens
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SONIC Unveils Drive-In Design
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Arby’s Expands to Mexico
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Inspire Acquires Dunkin’ Brands
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JJ’s First Super Bowl...
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1,000th Dunkin’ Next Gen
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Innovation Center Opens
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JJ’s Launches First LTO
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Alliance Kitchen Opens
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Inspire Enters 2022
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SONIC Implements Mobile Tipping
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Baskin-Robbins Rebrands
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Arby’s Launches First Burger
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MMM. SONIC.
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Dunkin’ Rewards
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Inspire Brands is foundedInspire Brands is founded following Arby’s acquisition of Buffalo Wild Wings and Rusty Taco, launching the company’s vision of bringing together a portfolio of distinct, highly-valued brands. The company operates 4,600+ restaurants globally.
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Arby’s sets World RecordsArby’s sets Guinness World Records for world’s largest and smallest ads to celebrate the completion of its nationwide conversion to Coca-Cola beverages.
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Inspire Acquires SONIC Drive-InInspire acquires SONIC Drive-In, the largest national drive-in chain in the United States.
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New BWW PrototypeBuffalo Wild Wings unveils a new sports bar design that brings the brand back to its roots as a great American sports bar.
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Inspire Enters 2019Inspire enters the new year with more than 8,300 restaurants, generating $12+ billion in annual sales.
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BWW Partners With BetMGMBuffalo Wild Wings announces a first-of-its-kind partnership with MGM Resorts International and its sports betting venture, Roar Digital.
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Inspire Acquires Jimmy John’sInspire acquires Jimmy John’s, the #1 owned delivery sandwich brand in the United States.
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Freaky Fast RewardsJimmy John’s announces the launch of its first-ever customer-loyalty program — Freaky Fast Rewards®.
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Inspire Enters 2020The Inspire portfolio encompasses more than 11,000 restaurants and $14+ billion in annual sales.
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SONIC New Ad CampaignSonic introduces a new advertising campaign and brand identity encouraging guests to embrace and personalize the brand’s good-natured and fun-loving culture with THIS IS HOW WE SONIC.
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First BWW GO OpensBuffalo Wild Wings opens its first ‘GO’ model restaurant in Atlanta, GA. The new restaurant format is designed specifically for takeout and delivery orders.
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SONIC Unveils Drive-In DesignSonic unveils the first drive-in of the brand’s new restaurant design, providing a fun and inviting space for guests to enjoy a moment of carefree bliss in their daily routine.
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Arby’s Expands to MexicoArby’s opens its first restaurant in Guadalajara, Mexico, featuring an exclusive menu of high-quality, slow-cooked and freshly sliced meats.
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Inspire Acquires Dunkin’ BrandsInspire welcomes Dunkin’ and Baskin-Robbins to its family of brands, becoming the 2nd largest restaurant company in the U.S.
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JJ’s First Super Bowl AdJimmy John’s launches its new advertising campaign featuring Tony Bolognavich, the “King of Cold Cuts”, during the NFL championship game.
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1,000th Dunkin’ Next GenDunkin’ proudly celebrates the opening of its 1,000th Next Gen restaurant in Woodstock, GA.
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Innovation Center OpensInspire opens its industry-leading Innovation Center in Sandy Springs, GA, a 15,000-sq.-ft. flex space where teams can test new equipment, design improvements, modular kitchen stations, robotics, & demonstration areas and utilize an in-house studio for producing marketing materials.
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JJ’s Launches First LTOContinuing the momentum of their brand evolution, Jimmy John’s launches new Summer Sandwich Wraps, venturing into a new territory of sandwich innovation.
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Alliance Kitchen OpensInspire opens the first ghost kitchen launched, owned, and operated by a multi-brand restaurant company in Atlanta, GA.
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Inspire Enters 2022Inspire closes out 2021 with 31,700+ restaurants around the world, generating $30+ billion in global system sales for the first time.
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SONIC Implements Mobile TippingSonic completes the implementation of mobile tipping for carhops, giving customers the chance to tack on a tip to orders that are placed via their smartphones for pickup or in-car consumption.
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Baskin-Robbins RebrandsBaskin-Robbins celebrates the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay” – appreciating every moment, no matter how big or small.
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Arby’s Launches First BurgerArby’s first-ever burger, featuring a premium Wagyu beef blend, elevates the QSR burger experience and sells out in just six weeks. The menu item was so popular, it was ultimately brought back later that year to much acclaim and fanfare.
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MMM. SONIC.Sonic launches a new, scripted advertising campaign and creative platform that journeys into the minds of guests to spotlight the brand’s unique personality and menu innovations.
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Dunkin’ RewardsDunkin’ rolls out its improved loyalty program nationwide. The revamped program introduces more food and beverage rewards, increased flexibility on when and how guests choose to use their points, and an all-new Boosted Status.
Our Culture
