ATLANTA (August 5, 2020) – Inspire Brands announced today that it will undertake a review of its National media agencies. Incumbent agencies have been invited to participate in the process.
“As a multi-brand company, we see an opportunity to better align our media approach with a focus on custom targeting, digital business, and CRM efforts alongside optimizing media delivery and impact. This review of our media agency assignments will help sharpen our competitive and innovative edge,” said Brian Pruitt, Vice President, Media Strategy & Planning of Inspire Brands.
Inspire is seeking a primary agency partner who will work with the company’s in-house media team to provide strategies and tactics that collectively benefit the brands.
Jones Lundin Beals + Partners (JLB+P) has been retained to assist in the search. The firm is the oldest and most experienced consultancy specializing in issues of agency search, compensation and relationship management.
About Inspire Brands
Inspire Brands is a multi-brand restaurant company whose current portfolio includes more than 11,000 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s Sandwiches locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia. For more information, visit InspireBrands.com.
Media Contact
Tom Crosson
(703) 869-1246
Press@InspireBrands.com