Hack of Social Channel - Inspire Brands

Shannan Siemens serves as Chief Communications Officer of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. Inspire is supported by about 650,000 company and franchise team members.

As CCO, Siemens leads communications for Inspire and its six brands, including corporate communications, internal and external engagement, media relations, brand reputation management, meetings and events, and oversees the Inspire Foundation and the Dunkin’ Joy in Childhood Foundation.

Siemens joined Inspire in 2022 as Vice President of Corporate Communications with more than 20 years of experience in communications and media. Prior to Inspire, she served as Managing Director at Mercury, a global high-stakes public strategy firm in New York City.

Before joining Mercury, Siemens built a career as a broadcast journalist specializing in business news. She spent more than seven years at CNBC, where she shaped editorial strategy and content for the network’s leading programs, including Squawk on the Street, Halftime Report, and Closing Bell. In that role, she collaborated closely with Fortune 500 CEOs, anchors, and reporters, and business executives on breaking news, corporate and political coverage, IPO reporting, and in-depth executive interviews while also contributing written pieces to CNBC.com. Earlier in her career, she served as a producer at The Fox Business Network, where she covered the 2008 financial crisis and ensuing fallout.

Siemens is a member of the Inspire Foundation Board of Directors, serves on the Metro Atlanta Chamber's CMO Advisory Board, and is a member of the Women in Restaurant Leadership’s Legacy Advisory Board.

Siemens is an alumnus of the University of Mississippi where she earned a broadcast journalism degree with an emphasis in public relations.

Wonya Lucas is president and chief executive officer of Hallmark Media. Lucas oversees the company’s portfolio of entertainment brands, including linear networks Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand service Hallmark Movies Now.

Prior to joining Hallmark Media in August of 2020, Lucas was president and chief executive officer of Public Broadcasting Atlanta, where she oversaw Atlanta’s NPR (WABE) and PBS (ATL PBA) stations. Previously, she was president and chief executive officer of TV One, where she became the second African American woman to hold the president and chief executive officer role at a cable television network. Prior to joining TV One, Lucas held several positions at Discovery Communications, including executive vice president and chief operating officer for Discovery Channel and Science Channel, and global chief marketing officer, which entailed oversight of marketing in 210 countries and over 130 networks.

Before joining Discovery Communications in 2008, Lucas served as general manager and executive vice president of The Weather Channel Networks, where she was responsible for corporate strategy and development and strategic marketing for The Weather Channel, Weather Channel radio and weather.com. She joined The Weather Channel Networks from Turner Broadcasting System, where she acted in a variety of roles, including senior vice president of strategic marketing for CNN (cnn.com, CNN radio, CNN Networks Worldwide and HLN); vice president of business operations and network development for TNT and TBS; and vice president of entertainment marketing for TNT Entertainment properties.

Earlier in her career, Lucas spent several years in various brand management roles for The Coca-Cola Company and Clorox.

Lucas currently serves on the Peabody Awards Board of Jurors, Sundance Institute Board of Trustees, as well as The Cable Center’s and NCTA’s Board of Directors. She received an MBA in Finance and Marketing from The Wharton School at the University of Pennsylvania and BS Industrial Engineering from the Georgia Institute of Technology. In 2022, she was named among The Hollywood Reporter’s Power 100 Women in Entertainment, Adweek’s TV Executive of the Year, a Multichannel News Wonder Woman, and WICT Networks’ Woman of the Year (Programmer). Most recently, she was named to The Cable Center’s Hall of Fame and Broadcasting and Cable’s Hall of Fame.

Lucas is based in the company’s Studio City office and reports to Mike Perry, president and chief executive officer of Hallmark Cards, Inc.

John Bowie serves as President, Inspire Company Restaurants of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. Inspire is supported by about 650,000 company and franchise team members.

As President, Inspire Company Restaurants, Bowie is responsible for operations excellence across company-owned Arby’s, Buffalo Wild Wings, BWW GO, Dunkin’, Jimmy John’s, and SONIC locations.

Prior to becoming President of ICR, Bowie served as the Brand President of Buffalo Wild Wings. As Brand President, Bowie led the Buffalo Wild Wings master brand, marketing and advertising, and all aspects of the sports bar and BWW GO businesses, including operations and training. Before becoming Brand President, Bowie served as Chief Operating Officer of BWW and oversaw North American operations for more than 600 company-owned restaurants and more than 500 franchise restaurants.

Prior to joining Buffalo Wild Wings, Bowie served as Chief Operating Officer of Arby’s. As COO, Bowie was responsible for overseeing global operations for more than 1,000 company-owned restaurants and more than 2,400 franchised restaurants across seven countries. He led all operations services, including training, restaurant services, and quality assurance. Bowie previously served as Arby’s Senior Vice President of Operations for the Northeast Region. During his tenure at Arby’s, the brand’s global system sales surged 20% to $3.7 billion, its restaurants’ average annual sales increased 22%, and restaurant margins increased 300+ BPS.

Prior to Arby’s, Bowie was President of U.S. Operations for Church’s Chicken where he was responsible for all aspects of Church’s domestic business. Reporting to the CEO (Private Equity Operating Partner), Bowie served as the number two enterprise officer with responsibility for $1.2B in revenue, $50M in EBITDA and 1,300 restaurants. He led a team of 125+ restaurant professionals in several business functions including: operations, training, finance, marketing, human resources, franchising, development, and quality assurance.

Prior to Church’s Chicken, Bowie served as Senior Vice President and Chief Operations Officer of Friendly’s Ice Cream Corporation. In this role, he was responsible for all aspects of restaurant operations for 500+ restaurants. In addition, Bowie has held senior operations and marketing roles, both domestically and internationally, with Wendy’s International, Inc.

Bowie sits on the Board of Trustees for the Boys & Girls Clubs of America.

Bowie is an alumnus of the University of Notre Dame where he received a bachelor’s degree. He also received an MBA from Duke University’s Fuqua School of Business.