To: Inspire and brand contacts
Subject: ALERT – Shooting, BWW Rest. #123 (Company), Charlotte, NC
Subject line follows the following format:
- ALERT – Incident Type, Brand – Restaurant # (Ownership), Location
or, if the issue is not specific to one restaurant:
- ALERT – Incident Type, Brand
At around 1:00 pm today (March 21), there was a shooting at BWW Rest. #123 (Company) in Charlotte, NC.
Two victims have been taken to the local hospital. They are both being treated for non-life-threatening gunshot wounds. We are unsure whether those victims are restaurant team members or guests.
The restaurant video camera footage has been turned over to local authorities.
Body of the note highlights a description of incident. This includes:
- Date and time of the incident
- Location
- Individuals involved
- Media coverage to-date
- Additional relevant information
Next Steps
Lead: Susan Smith, Regional VP
John: The restaurant has closed and will not re-open until tomorrow morning. The RVP and DO are on-site and assisting the police with their investigation.
Brad, Keri: Please let me know what additional information I can provide from a Risk / Legal standpoint.
Chris, Matt: I am preparing a holding statement that I will share with you momentarily.
Note states clear next steps for specific individuals. This includes:
- The lead who will run point on managing the issue
- Investigating the issue
- Reaching out to the guest(s) and/or team member(s) involved
- Activating social monitoring
- Preparing media statements and/or talking points
